Merlin ahave announced the appointment of Michael ‘Tex’ Mawby as North America Country Manager, to lead the expansion and presence of the Merlin brand within the USA and Canada.
Mawby has vast motorcycle industry experience, previously serving as President of Gerbing Motorsports, Director of Sales and Marketing with TCX Boots and Eastern US and Canadian Sales Manager with REV’IT! Sport USA. Prior to joining Merlin North America, Mawby was the Director of Sales and Marketing for H&H Sports Protection, the owners and manufacturers of Just1 Racing, Torc, Nitek, and Origine Helmets.
Alongside his success in the industry, Mawby also holds amateur road racing success, having previously won four national championships with the AMA, WERA and USCRA racing series in the US.
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In his new position, Tex will be based in Philadelphia and will focus on growing Merlin’s distribution and retail network in the States and Canada.
Patrick Franklin, Sales Operations Director at Merlin said: “Over the last ten years Merlin has grown strongly based our mission of providing the best protection in motion from our apparel lines, built through the highest progressive innovation available, yet ensuring that every rider receives amazing ‘bang for their buck’. This position has seen Merlin generate almost three quarters of our revenue outside our home market in the UK. Merlin has been supplying into the US since 2016 with an amazing consumer response, so it was the right time with the interruption of COVID-19 behind us that we stepped on and formed a Merlin North America subsidiary to meet the increasing demand from our North American customers’.
Tex Mawby said of his appointment: “I am ecstatic to have been given the opportunity to lead Merlin in North America. The design, features, construction, and quality of our apparel collection is unparalleled and, in my opinion, complete. My new colleagues in the UK have built a great brand and, most importantly, a strong culture. ‘For Riders, By Riders’ is more than a marketing slogan, it is a credo that guides Merlin’s values and principles. I look forward to sharing and growing this culture in the USA, Canada, and Mexico for years to come.”
MoreBikes wish Merlin every success!
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